Jorge Acevedo: Slow Fashion, Textile Heritage, Art, Between Cultures

In this interview, we speak with Jorge Acevedo, the founder of Santa Lupita, to learn about his journey to establish the brand and make it profitable. Acevedo is a proud "Chilango" (a resident of Mexico City) who has been living in Berlin since 2002. He moved

to Berlin in 2006 after studying at the University of Passau, with a three-year interruption to work on the Santa Lupita project in Mexico City. Acevedo feels at home in both cities, which allows him to enjoy the best of both cultures.

Acevedo initially studied economics in Germany because he had attended a German school in Mexico. He completed his high school diploma in Germany, and this allowed him to study economics. While the degree has been helpful, Acevedo admits that if he could turn back time, he would study something more creative. After graduation, Acevedo worked in traditional economist roles at companies like AirBerlin and Deutsche Bahn for three years. He enjoyed the structured and organized work environment, but he realized that he wanted to work for a smaller organization that was more creative.

Santa Lupita was born out of Acevedo's desire to connect his two homes: Mexico and Germany. He had always been interested in fashion and saw it as an opportunity to create something that would allow him to work with people in Mexico and unite the two worlds. The clothing industry is one that Acevedo believes can touch everyone, and he wanted to use it to showcase Mexican culture.

Santa Lupita's designs are inspired by Mexican culture, and the brand works with artisans from various regions of the country to produce unique and colorful garments. Santa Lupita's clothes are versatile, comfortable, and easy to wear. The brand also incorporates sustainability into its products by using recycled materials, such as denim and plastic bottles.

Acevedo explains that Santa Lupita's success comes from the brand's ability to build a community around it. The brand has loyal customers who appreciate its unique designs and its commitment to promoting Mexican culture. Santa Lupita has also gained recognition from major publications, such as Vogue and Elle, which has helped to increase its visibility.